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Casa Loreto
Casa Loreto is a single estate, premium Tuscan olive oil. The oil produced in this area is known locally as ‘oro liquido’ or liquid gold because of its superb quality. The bottle design features an elegant 3D golden drip leading to the vertical name on the label. The understated details are in Italian to emphasise the provenance. This design won a D&AD ‘yellow pencil’ silver award for Packaging, a FAB award and ‘best in show’ and was a Finalist for Packaging at New York Festivals. It‘s also featured in the updated edition of ‘A Smile in the Mind’.
Creative Direction and leading the project design team at The Partners.
Brand positioning
Packaging design
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