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for

Goldsmiths

Repositioning Goldsmiths, from generic and invisible high street jewellers to a curator of luxury watch and jewellery brands. Goldsmiths needed to stand shoulder-to-shoulder with the top notch brands in their stores and elevate perception of their own jewellery brands. 

Creative direction and leading the project design team at The Partners.

Brand identity design

Point of sale

Literature

Advertising

Guidelines

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