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for
Virgin Atlantic & Delta Air Lines
NY-LON Lounge Bar at the O2, London, was a one-off pop up – an out-of-airport lounge experience from Virgin Atlantic and Delta to promote their trans-Atlantic joint venture. The NY-LON brand and venue experience were created from scratch to express the personality and first class service of both airlines. The name was inspired by the New York-London route.
Creative direction, design, naming and concept development. Collaboration with the project teams at both airlines, AEG, LOVE Creative, Alpha Century, Levy and their creative agencies.
Brand identity
Branding, signage
Uniforms
Marketing comms, video content
Websites, social media
Design principles, guidelines
Tone of voice, naming
Brand workshops
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