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for
Original Cottages​

This leading UK holiday cottages brand is made up of local agencies with their own names and identities.

The leadership team invited me, as an independent consultant, to help the business transition to one brand family. 

My ‘client side’ role was to advise on the approach, the pitch brief and process and then on the project brief and process. This combined my experience in design agencies (and what’s involved in pitching and project delivery) with my learnings from working in a client organisation.

The resulting strategic and creative work was by Superunion. They built a unifying idea and a thoughtful, layered design expressing truly local knowledge that’s underpinned by national scale and expertise.

Original Cottages has since been sold by the founding family.

The ideas and brand identity remain in use.

Strategic brand thinking, advice, guidance and creative consulting. Collaboration with the Original Cottages leadership and marketing teams and with Superunion (design examples by Superunion).

Client-side consulting

Pitch process guidance

Project process advice

Creative guidance

“Nina joined as a consultant on a complex re-brand project – which involved bringing 20+ individual brands together under a flagship parent brand.

She added huge value to the agency selection process: from helping me to shortlist agencies, finesse the brief, assess the pitch responses and ultimately decide who to work with.

Once we started the process she became our Creative Consultant, helping us to stretch and refine the concept until we had something truly ownable.

Nina’s manner is gentle but confident, and there’s no doubt that she’s driven by achieving the optimum end result.”

Sonia Holman
Marketing Director, Original Cottages

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