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for
Patek Philippe
Patek Philippe, the ultimate luxury watch brand, introduced a new and very different product for the millennium – a modern, luxury ladies watch for every day. It launched at the Basel watch fair 1999.
A new pavilion was commissioned for the trade fair requiring branding and innovative displays inside and out. Plus the brand creation project for the new watch range which we named the ‘Twenty-4’.
Creative direction and leading the project design team at The Partners. Collaboration with Leagas Delaney and Virgile & Stone.
Packaging
Naming
Literature
Pavilion branding
On screen displays
Product displays
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