Nina Jenkins

Vertu was the luxury mobile brand owned by Nokia. Their exquisitely crafted handsets came with a dedicated concierge service. The monochrome, polished aesthetic was already established. With a new product to name and launch plus the need to broaden appeal, Vertu needed a fresh approach. We created an emotive strategy, the name ‘Ascent’ and a sensual visual language to bring to life ‘luxury personal communication’, desire and connection. 

Creative direction, concept development, design, naming and art direction. Leading the project design team at The Partners and guiding the in-house design team at Vertu.

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