for
Vidal Sassoon/P&G
A favourite from deep in the archive – celebrating the 50th, or golden, anniversary of Vidal Sassoon. A special edition logo, look and feel which was applied across marketing communications and a world-touring exhibition. The design of the exhibition stands was based on the logo. The Sassoon story was captured in black, white and gold images in the large-format souvenir brochure. It had a loose wrap cover for every language version with 50 captions on the endpapers. The exhibition poster could be used either way up and alternated.
The logo and brochure each won D&AD ‘graphite’, the poster and exhibition won D&AD ‘wood’. ​The logo is featured in ‘A Smile in the Mind’.
Lead designer (identity and print) and contributing designer (exhibition) at The Partners and with the Association of Ideas.
Visual identity
Guidelines
Literature
Posters
Exhibition
