for
Virgin Atlantic
Eight years leading the the Brand Design creative team at Virgin Atlantic. From developing the brand identity design across all applications, to working with stakeholders across the business, creating on-brand communications for customers, employees and trade.
Creative Direction, ideas generation, concept and brand development, design, art direction, brand identity management and brand training. Also defining tone of voice, naming aircraft and products.
Collaboration with creative agencies and partners including adam&eveDDB, AKQA, Cedar, Chilli Worldwide, Circus, Digitas, Identity UK, Ink, johnsonbanks, Microsoft, Quietroom, Spafax, Vivienne Westwood and Y&R.
And I was the first woman to climb to the the top of the hanger scaffolding around a 747 tail fin.
Identity design development
Livery, branding, signage
Literature, marketing comms
Websites, apps, micro sites
Events, activations
Design principles, guidelines
Tone of voice, naming
Brand workshops
